John Groves is a composer, music producer and consultant on the use of sound and music in advertising and communications. He is a pioneer of Sound Branding and has developed a structured system for the creation and implementation of brand and corporate Sound Identities. As a music producer, he has worked with a wide range of artists – from Mikis Theodrakis to Al Jerrau. John Groves is also a guest lecturer at various European universities and institutions eg. the University of Surrey, Krems University, The Hague University, University of Art and Design, Basel and many more. He has written for a number of marketing and other trade publications. His current book is „comMUSICation – from Pavlov’s Dog to Sound Branding“.